Brand

Logo

Asakiri

Asakiri's mark is a green dew drop lit by a yellow sun, for the morning fog the name comes from. Keep it on its rounded tile, give it room to breathe, and pair it with the wordmark set in IBM Plex Sans. Don't recolor, rotate, or redraw it.

Download logo ↓

Color

Green on paper. Brand green carries accents and calls to action, ink is for text, and paper is for backgrounds. Colors are defined in OKLCH, the source of truth; hex is provided for convenience.

• Brand

  #006435

  oklch(0.44 0.115 155)

• Brand hover

  #005325

  oklch(0.38 0.115 155)

• Brand ink

  #F4FAF6

  oklch(0.98 0.008 155)

• Accent

  #E4C23B

  oklch(0.82 0.15 94)

• Accent subtle

  #FAECB2

  oklch(0.94 0.075 96)

• Accent text

  #573900

  oklch(0.37 0.09 82)

• Ink

  #141D17

  oklch(0.22 0.018 155)

• Ink 2

  #455048

  oklch(0.42 0.02 155)

• Muted

  #4B564E

  oklch(0.44 0.018 155)

• Paper

  #FAFAF6

  oklch(0.985 0.006 105)

• Paper 2

  #F3F2EB

  oklch(0.96 0.01 105)

• Rule

  #E3E3DF

  oklch(0.915 0.006 105)

• Focus

  #004818

  oklch(0.34 0.12 155)

Typography

Two typefaces. Newsreader, a warm serif, carries display and headings; IBM Plex Sans handles body text and interface. For Japanese, these pair with Noto Serif JP and Noto Sans JP, falling back to the system Mincho and Gothic faces.

Voice

• Calm and plain

  Write simply. Prefer short, direct sentences over jargon and hype.

• Explain, don't sell

  Respect people's time and intelligence. We're here to teach and to help others teach.

• Quietly warm

  A little personality is welcome. Reach for restraint before exclamation marks.

Using the name

Asakiri, written 朝霧, means “morning fog” in Japanese. It's one word, with a capital A, and names both the project and the toolkit.